Get ready to succeed in consumer goods sales–and launch your career.

Get ready to succeed in distributed sales! We are here to train you for a highly successful career providing Kenyans with the household goods that they need. Our intensive, practical, 5-week programme will teach you 100% of the skills you need. We will coach and support you to a bright future!

Program Length

5 weeks

Monday to Friday, 8am-4pm

“The Generation graduates at Victory Farms represent more than 90% of our front-line sales force. This means the Generation graduates are driving our success.”

Skills Earned

Technical Skills

We'll help you learn the technical skills with lots of hands-on, interactive sessions. By the end, you'll know:

  • Making sales contact
  • Value proposition delivery
  • Inventory management
  • Client acquisition
  • Serving clients

Behaviour & Mindsets

In every job, there are key skills that will help you be successful. We'll help you acquire the following skills:

  • Time management
  • Customer focus
  • Pro-activeness
  • Communication
  • Personal responsibility
  • Growth mindset
  • Persistence

A Few Simple Steps

  1. 15 minutes 1


    Apply online by finding a program in your area using the tool below. We will get back to you 1-2 days after your application.

  2. 15 minutes 2

    Information session

    During this session you will get an opportunity to learn more about Generation and our programs. We will also go over the program requirements, times and dates of class.

  3. 1 hour 3


    Generation wants to support you and connect you to resources that will help you focus on learning. We will use this time to learn more about you, also ascertaining that you are the right candidate for the program.

  4. 1 hour 4

    Reality talk

    This session will provide you with an opportunity to learn more about the training you will be undergoing, with respect to the daily schedule, class rules, what we expect from you and what you can expect from us. We will also go over what you can expect after your training is completed. It is during this session that you get to interact with our trainers, alumni and potential employer partners.

  5. 5

    Class begins!

    Every day, you'll learn new skills to help you advance your career through our intensive and practical training. You will receive a mentor to walk with you the student journey and remain with you after you complete your training.

  6. 6


    Celebrate your success with family and friends! You will then receive a certificate as you join our ever-growing alumni community. You are also guaranteed an interview opportunity with one of our employer partners within 90 days of training completion.

Meet our graduates!

”The training helped me become more confident when pitching to new companies and has made it easier for me to interact with clients and deliver successful presentations.”
— Michael, Generation graduate


  • Be between the ages of 19-35 years old
  • KCSE D+ and above
  • Be excited about a career in distributed sales

Our Distributed Sales employer partners

  • Alternative Waste Techonologies Logo
  • Blue Inventure Logo
  • Burn Manufacturing Logo
  • Fargo Courier Logo
  • Kapa Oil Refineries Logo
  • Koko Networks Logo
  • SunSpot Energy Logo
  • TanoStone Dairy Logo
  • Twalisha Grocery Logo
  • Victory Farms Logo
  • Viva Limited Logo


How we prepare you

In a world of job training programs, Generation takes a different approach to help you succeed. Generation instructors and mentors get to know each student and are there with resources, tools, and information if a student encounters a barrier.


The instructors and mentors at Generation aren't just teachers, they're coaches who stand by their students through successes and challenges.

Resume Building

The right resume can open the door to new career opportunities. Generation students learn how to create a resume that showcases their skills and experiences.

Interview Rehearsal

By conducting mock interviews, then providing real-time feedback and coaching, the Generation team ensures that all graduates feel confident and prepared to interview.

Ongoing Support

After graduation, mentors and instructors continue to check in with alums, providing support with the job search and advice for continued success.

Ongoing benefits of Generation

A Trusted Network

Continued contact with the Generation graduate network


Events and workshops to help you keep growing

Give Back

Become a mentor to help others


Troubleshoot your job challenges