Overview
The Digital Marketing (AI Enhanced) Program trains unemployed young people in digital marketing. This program prepares learners for an entry career into the digital marketing industry, with skills such as; Social Media Management, Search Engine Optimization, Search Engine Marketing (Google Adwords), Content Creation, Graphic Design, LinkedIn and TikTok Management. Includes: Canva, Email Marketing and Meta Tools AI Enhanced skills.
What jobs can I do after completing the programme?
The program trains you to become a digital marketer who can take roles in; SEO expert, SEO content creator, Social Media Specialist, Social Media Marketer, Graphic Designer, Email Campaigns Specialist, Google Ads Campaigns Specialist, Tiktok and LinkedIn Executive.
Who is this programme for?
This programme is open to anyone aged between 22 and 35 years, who attained a mean grade of C-/English grade C- and who is currently unemployed or working on a zero-hours contract.
You don’t need any qualifications or experience to apply.
We are looking for learners who are Computer literate (Microsoft Word and browsers) and have typing skills (computer certification would be an added advantage).
Learner requirements
- Be between the ages of 22-35 years
- Minimum High School (mean grade C- / English grade C-)
- Ability to read, comprehend and communicate in English.
- Computer literacy (Microsoft Word and browsers) and typing skills (computer certification would be an added advantage)
- Excellent listening skills
- No work experience necessary
- Commitment to complete the program.
What you will gain
- Training will include on-training drills, capstone projects to build portfolio, and practice days to learn and practice the important technical skills.
- You will also be directed to learning resources where you can upskill yourself further as a freelancer after the program has ended.
- After training, you will have the opportunity to work with and get mentorship from a super-agent.
Alumni Story: Otieno Damaris
What industry skills will you learn?
Technical Skills
We’ll help you learn the technical skills with lots of hands-on, interactive sessions. By the end, you’ll know:
- Social Media Management (Facebook, Instagram, TikTok and LinkedIn)
- SEO and Content Creation
- WordPress and Blogging
- Search Engine Marketing (Pay Per Click and Google Adwords)
- Graphic Designer with Canva AI
- Email Marketing with AI
- Meta Tools AI
Behavioural skills
In every job, there are key skills that will help you be successful. We’ll help you acquire the following skills:
- Proactiveness
- Adaptability
- Orientation to Detail
- Personal Responsibility
- Growth Mindset
- Future Orientation
- Persistence
What do we offer?
- Coaching. The instructors and mentors at Generation aren’t just teachers, they’re coaches who stand by their students through successes and challenges.
- Resume Building. The right resume can open the door to new career opportunities. Generation students learn how to create a resume that showcases their skills and experiences.
- Interview Rehearsal. By conducting mock interviews and providing real-time feedback and coaching, the Generation team ensures that all graduates feel confident and prepared to interview.
- Ongoing Support. After graduation, mentors and instructors continue to check in with alumni, providing support with the job search and advice for continued success.
What our graduates are saying
“After the program, we were linked to mentors for mentorship in the digital market. The experience with my mentors has been really encouraging and full of exciting exercises to make us achieve ever greater goals. I would like to belong to such a community which strives and helps young people to earn a living through online platforms.”
Program Dates
What does a digital marketer do?
A digital marketer is someone who offers digital marketing speciality and services to clients who can be businesses and companies. A digital marketer offers a variety of services in social media management, email marketing, graphic designer, SEO work, and paid campaigns management. One can offer one service or multiple services. They offer their services either on a freelance basis, full-time onsite, project or remote work model. Digital Marketers use their skills to boost business’ online presence and customer acquisition.
The application process
Apply
15 minutesApply online by finding a program in your area using the tool below. We will get back to you 1-2 days after your application.
Information session
15 minutesDuring this session you will get an opportunity to learn more about Generation and our programs. We will also go over the program requirements, times and dates of class.
Screening
1 hourGeneration wants to support you and connect you to resources that will help you focus on learning. We will use this time to learn more about you, also ascertaining that you are the right candidate for the program.
Reality talk
1 hourThis session will provide you with an opportunity to learn more about the training you will be undergoing, with respect to the daily schedule, class rules, what we expect from you and what you can expect from us. We will also go over what you can expect after your training is completed. It is during this session that you get to interact with our trainers, alumni and potential employer partners.
Class begins
Every day, you’ll learn new skills to help you advance your career through our intensive and practical training. You will receive a mentor to walk with you on the student journey and remain with you after you complete your training.
Graduation
Celebrate your success with family and friends! You will then receive a certificate as you join our ever-growing alumni community. You are also guaranteed an interview opportunity with one of our employer partners within 90 days of training completion.
Ongoing benefits of Generation
- A trusted network. Continued contact with the Generation graduate network
- Events. Events and workshops to help you keep growing
- Give back. Become a mentor to help others
- Support. Troubleshoot your job challenges
About Generation
