Digital Marketing Consultant (Freelancer)

Engagement of a Digital Marketing Consultant  to Support Generation Kenya’s Digital Marketing Program

Organization: Generation Programme Kenya

Consultancy: Digital Marketing Graduates Placement Consultancy

Reporting to: Program Manager – Digital Marketing Program

Location: Nairobi, Kenya

1. Background

Introduction to Generation

Generation is one of the world’s largest and fastest-growing global demand-driven youth employment programs, providing young adults with the opportunity to launch successful careers and change their life trajectories. We recruit, train, and place diverse adults of all ages — whether unemployed or underemployed — into careers that would otherwise be beyond their reach.

We started with a focus on youth, who are keen to launch their careers from non-traditional pathways (e.g. youth with no higher educational qualifications and require support to mitigate challenges due to socioeconomic backgrounds, individuals seeking to enter professions where their profile is traditionally underrepresented), and have now expanded to mid-career workers seeking jobs in demand (e.g. workers who have been displaced potentially due to automation or economic downturn, rejoining caretakers who have been out of the workforce for a significant amount of time).

Our goal is to deliver for job seekers and employers simultaneously: supporting the individual’s personal and financial well-being, while helping businesses acquire entry-level hires who have higher productivity, are of higher quality, are retained longer, and are faster to promotion than peers.

To date, Generation is active in 17 countries: the USA, Kenya, Brazil, Spain, Mexico, India, Singapore, Australia, Hong Kong, the UK, France, Italy, Ireland, Thailand, Chile, Colombia, and Ghana, with plans of expanding to a few more countries.

Since launching in May 2015, Generation Kenya has trained over 35,736 candidates across 6 different industries. 85% of whom have been placed in meaningful employment with our over 350+ employer partners. We currently train for entry-level roles in three sectors: Customer Service and Sales, Skilled Trades, and digital jobs.

Driven by our vision, “a meaningful career and sustained well-being for every person anywhere in the world,” and mission “we transform education to employment systems to prepare, place and support people into life-changing careers that would otherwise be inaccessible,” we aim to address the skills gap that hinders growth in the formal sector.

About the Consultancy

Through the Digital Marketing (AI Enhanced) Program, we equip young people from diverse educational backgrounds (degrees, diplomas, certificates, and high school education) with digital marketing skills, including:

  • Social Media Management
  • Email Marketing
  • Basic Website and Content Management
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Graphic Design
  • TikTok, YouTube, and LinkedIn Management and Ads
  • AI Applications for Digital Marketing

To ensure the successful transition of our graduates into employment, Generation Kenya seeks to engage Experienced Freelancers (Super Agents) to provide job linkages (gigs) and mentorship to our graduates.

2. Objectives of the Engagement

The primary objectives of this engagement are:

  1. To provide job linkages for our graduates, enabling them to get their first earnings from skills acquired.
  2. Mentor our graduates by providing practical work exposure and guiding them on how to source gigs on their own.
  3. Support graduates to transition to independent work by hand-holding them to get their first gig on freelancing platforms or get a direct client for sustainability purposes. 
  4. To ensure continuous upskilling and coaching of graduates during the attachment period.

3. Scope of Work

The Digital Marketing Freelance Super Agent will be expected to deliver the following:

  1. Onboard an agreed-upon number of graduates for a 6-week apprenticeship program where you will mentor and link them with gigs to kick-start their earning journey.
  2. Support graduates in landing new jobs through job linkages, such as shared contracts, subcontracting, or introducing them to potential clients.
  3. Develop a structured mentorship program that will ensure that graduates: 
  • Practice the skills learnt to be at par with industry standards,
  • Work on gigs under your guidance to attain the required standards 
  • Work independently on allocated gigs  
  • Learn how & work on finding gigs independently 

    4. Review their portfolios and platform accounts to ensure they align with the graduate skills and market standards

    5. Provide continuous coaching and upskilling to the graduates in line with the industry needs

B. Transition Month 
  1. Mentor the graduates over a transition period of 1 month to acquire gigs independently and evaluate their work before submission to clients 
  2. Provide the graduates with complementary job linkages over the transition period to help them attain their earning target  
  3. Conduct follow-up and support sessions for graduates who may be struggling to secure their first independent gig. 
  4.  Create a structure for peer mentorship of the upcoming cohorts 
C. Monitoring and Reporting
  1. Develop a monitoring and reporting framework in collaboration with Generation Kenya to track the progress of graduates during the attachment period.
  2. Provide Biweekly updates on the progress of the graduates on an agreed-upon template
  3. Participate in regular check-ins with the Generation Kenya team
  4. Collaborate with the Generation Kenya team to identify and address training quality issues and emerging challenges.

4. Deliverables

The Digital Marketing Freelance Super Agent will be required to deliver the following:

  1. A detailed apprenticeship work plan outlining the weekly engagement plans, work delivery support structures, and a transition plan for the learners
  2. Direct Job Linkages and Mentorship to the mentees during the apprenticeship phase. 
  3. Periodic expert-led mentorship sessions for learners.
  4. Bi-weekly progress reports on graduates during the attachment period.
  5. A final post-apprenticeship report.

5. Duration of Engagement

The engagement will run for a period of six months, renewable upon mutual agreement and performance.

6. Qualifications and Expertise Required

The ideal Digital Marketing Freelancer Super Agent should:

  1. Be an active digital marketing freelancer for at least 2 consecutive years with earnings over $10,000
  2. Demonstrate consistent success on recognized platforms or direct client engagements 
  3. Possess the ability & availability to mentor and commit to a structured engagement schedule
  4. Be open to providing graduates with paid gigs
  5. Have a good command of communication tools (e.g., Zoom, Google Meet).
  6. Demonstrate a willingness to support graduates in achieving the set metrics. 

7. Reporting and Accountability

The Digital Marketing Freelance Super Agent will report to the Freelancing Mentorship Officer at Generation Kenya. All deliverables and reports must align with the agreed-upon timelines and quality standards.

8.Application Process 

Interested consultants should submit the following:

  • A brief proposal outlining the approach to the assignment, including a proposed time commitment.
  • CVs of the consultant(s) involved inclusive of any links to profiles and portfolio.
  • A budget estimate for the consultancy.
  • Examples of previous similar work where applicable.

Copyright and Rights:

  • After contracting, a non-disclosure agreement will be signed between Generation Kenya and the successful firm. 
  • Supervisory: The firm will be managed by Generation Programme Kenya.
  • Ownership of output: Generation Programme Kenya, Generation You Employed, Inc

9.Submission Deadline

All applications should be submitted by email to joshua.njogu@generation.org with a copy samson.muriungi@generation.org to by 25th July 2025. Please email us at joshua.njogu@generation.org should you need assistance with the TOR.

Equality and diversity: Generation is committed both to promoting equality and diversity within the organization and to equal opportunities in employment. We believe in equality of opportunity regardless of race or racial group (including colour, nationality, ethnicity, national origins), religion or belief, age, disability, sexual orientation, sex, gender reassignment and gender identity, marriage and civil partnership, and pregnancy, maternity and paternity. This also includes any incidents of perceptive or associative discrimination and harassment. All employment decisions are made entirely on merit. Generation does not ask for payment from people who apply for jobs with Generation at any stage of the hiring or procurement process. If you have any specific queries, please feel free to contact us.

TERMS AND CONDITIONS

The applicant (The Consultant): 

  • By responding to this TOR, the applicant agrees to be responsible for fully understanding the requirements of the document and will ask any questions to make sure that understanding is gained. Generation Kenya reserves the right to reject any or all responses to the TOR, to advertise for new responses, or to accept any responses to the TOR deemed to be in the best interests of the organization and what it stands for.
  • Acceptance of this TOR should not be construed as a contract, nor shall it indicate any commitment on the part of Generation Kenya for any future action.
  • The TOR does not commit Generation Kenya to pay for any costs incurred in the submission of a response to this TOR or for any cost incurred prior to the execution of a final contract.

Generation Programme Kenya (GPK):

  • Generation Kenya key staff will be available to provide the required technical and advisory assistance during the entire consultancy.
  • Generation Kenya will provide the successful consultant with the additional program documentation for their reference.
  • Generation Kenya will not pay pitch fees to any bidder.
  • Where appropriate, Generation Kenya will provide further descriptions of the roles and responsibilities in the contract document upon award of the consultancy.

Contracting and Reporting: 

  • Generation Programme Kenya Digital Freelancing team will provide direct oversight of this engagement. 
  • An inception planning meeting will be convened between the Generation Kenya Digital Freelancing team and the successful applicants.

About Generation

Generation is a global employment nonprofit network that supports people to achieve economic mobility so they can change their lives. We train and place adults into careers that would otherwise be inaccessible and seek to improve how education to employment systems function. Generation launched in 2015 and consists of a global hub and a network of in-country affiliates that span countries. To date, Generation has more than graduates who have earned more than in wages, and works with more than employers, implementation partners, and funders.