Our Strategic Plan

Strategic Vision

At Generation Kenya, we are reimagining the very systems that create employment opportunities. As Kenya grapples with youth unemployment, we see an opportunity to do more than respond to symptoms. We aim to transform the employment ecosystem, fostering inclusive economic growth while unlocking meaningful, durable careers for the nation’s youth. The launch of our 2025-2029 strategy signals a bold evolution in our approach. Grounded in our proven methodology, we are transitioning from a program implementer to a systems orchestrator, aligning our partnerships with employers, government, youth, and skilling institutions in a shared mission to reshape how employment happens in Kenya. We will continue to strongly focus on job placement to prepare young 
people for careers that endure, embracing frontier technologies including artificial intelligence (AI), while expanding into growing sectors such as the green economy, manufacturing, and digital jobs

Sustainability has always been core to our work, but today’s shifting landscape demands a new approach. Philanthropic funds are more competitive as international aid funds decline, public budgets are tight, and the labour market is experiencing high volatility due to global trends that include the rapid adoption of AI that is reshaping job requirements, as well as international tariffs that are disrupting supply chains and shifting manufacturing priorities across industries. Employers face rapidly evolving needs, while technology brings both disruption and opportunity. We will integrate models into public TVET systems and employer-led upskilling, ensuring impact outlasts our direct involvement. Through policy influence, strategic partnerships, and thought leadership, we will position Generation Kenya as a center of excellence for workforce development, driving a fundamental shift from supply-driven training to a labour market-responsive system.